This is a rebranding campaign I did for Lush Fresh Handmade Cosmetics in my branding systems class. Creating this system was really fun, because it challenged me to create a campaign that still maintained Lush's fresh hand made feel while giving them a beauty edge. I used a hand done ink approach to make the design chic but maintain the friendly approachability that is Lush. This is my first beauty branding campaign, and I don't think It'll be my last.